Bloggeries Blog

A little knowledge goes a long way

Marc Leder – How to Significantly Grow Your Instagram Following 

Are you looking to boost your company’s Instagram profile?

Looking to become an Instagram influencer? If so then we have some great tips for you on how to do just that. My good friend Marc Leder is an expert in this and I have watched him for many years as he has unlocked the power of many social media channels and helped people to achieve their goals.

Marc is someone who just understands how algorithms work and he is also a marketing expert. Through the use of his abilities he has helped many clients to grow their following, and here is how you can do it too. 

Forget the Algorithm 

Don’t get hung up on what Instagram ranks as shareable content, you should create every piece of content as though it is going to be seen by every single follower on your list. In doing this you can ensure that the content is of a very high quality and you can also keep yourself focused. As Marc always tells me, nobody can really predict what the algorithm will do, so there is no point in getting hung up on it. 

Engage

You have to be engaging with both current followers and potential followers in order to grow your list. Remember that this is a community, the clue is in the title of ‘social’. Don’t expect people to come to your page, like it and follow it, if you are not prepared to give them something back in return.  

Geo-Tagging 

A super simple tip to increase followers is geotagging, which essentially marks a piece of content with a location. This will increase the chance of people in your locality following your page, which could see it get a significant bump in followers. 

Quality and Quantity 

Sometimes the debate comes down to quality over quantity but if you want to grow your list of followers then you need both. Your content should be beautiful and you should be delivering high value to your followers. Furthermore you need to be posting heavily and consistently. We have seen that high volumes of great content has worked for so many in the past and this is always the first thing that Marc talks about when he meets with a new client. It may be time consuming but if you want more followers, this is how you should go about it. 

Niche

It can be tempting to wander away from your niche in order to bring in more followers but this rarely works as those who follow a certain niche are much more likely to show real loyalty. If you are a fashion influencer then don’t start talking about travel, unless it falls within your fashion niche. If you do this then your core base may lose interest, and you’ll be unlikely to get more followers from the travel niche. 

With these tips Marc has transformed many clients’ fortunes on social media, and if you implement them then you can grow your followers with ease. 

Investar USA – How to Make Your Home More Salable 

Last year we moved from Florida, USA to Alberta, Canada and in the year leading up to us selling the home we knew that we had to do something to help us make our home more appealing. Back in the US I used to work for Investar USA, who acted as a lender to help people renovate their homes, and improve communities.

As a result of this I knew a little about how to add value, but I’d be a fraud if I told you that I knew it all. I used my contacts from my old job to give me some advice on what people are looking for in homes, and we were able to make some small, budget touches which you can make that will increase the salability of your home. 

Gardens

House hunters want gardens which are tidy and which require minimal work on their part. This is not to say that you have to completely renovate your garden of course, there is no need for such an expense, but you will need to give it a look if it isn’t already in good shape. For the most part a good clean up and a weeding session, as well as some simple additions can really give your garden a new look at may it much more attractive to a buyer. 

Details

One of the easiest ways of giving your house a nice new look and make it far more appealing is to deal with some of the details in the home, small touches which may not seem noticeable, but can make a big difference. The details which we are talking about here are the light switches around the home, the door handles, painting the skirting boards and changing up the plug sockets. You may think that these details aren’t important but I can assure that they make a massive change once you have completed them.

Paint

Giving your home a new coat of paint will really make it stand out and it will add a bit more of a wow factor to people who are coming to visit it. Remember that you only get one chance to make a first impression and as people arrive to your house to view it, the first thing that they will notice is a clean and fresh coat of paint on the outside of the home, which will instantly make them feel positive about what they are about to see. 

Entrance 

In line with this first impression theme, it is really important that you focus on the entrance to the home, as this will be where many decisions are made, you won’t get a buyer based on this, but you could easily lose a buyer if the entrance isn’t up to scratch. Give the area a new coat of paint, add some artwork or a new rug, whatever you need to do in order to make people feel right at home. 

Tyler Tysdal – 5 Differences Between Private Equity and Venture Capital 

Anyone who moves in investment circles will have heard about both private equity and venture capital and you can be forgiven in thinking that these two investment vehicles operate in the same way. Once you scratch beneath the surface however you can see clearly that whilst both have similarities, there is in fact a lot of difference in terms of approach and the strategy by which each vehicle operates. To help us understand the difference between private equity and venture capital, we have the financial guru that is Tyler Tysdal on our team to help us separate the two. Tyler has been on both sides as both a fund manager and an investor, making him the perfect person to help us out. 

Types of Business

The key difference between these two strategies of investment comes down to the business which is being invested in. In the case of venture capital this is an investment fund which focuses on smaller business and new businesses, whereas in the case of private equity these are investments which are made into long standing businesses, usually private. There are some cases where a public company will be invested in with a view to turning it private but these are in the minority. 

Stage of Investment 

For venture capital the investment comes at a very early stage and usually takes place at the initial stage of a company’s operations. Though investing at this early stage the vehicle can impact opportunities and ensure that the business reaches its goals. In the case of private equity we see investment in companies which are already established, meaning that the investment will come at a much later time. 

Ownership 

It is extremely rare that a venture capital investment will occupy more than 49% of the business which they have invested in whereas in the case of private equity investments these usually involve a full 100% takeover of the company which is being invested in. 

Desires

When a private equity investment takes over a company they are looking towards both the growth and the expansion of the business in order to see heavier returns on that investment. When it comes to venture capital however the focus is very much on establishing the business and scaling up operations in order to launch the young enterprise. 

Risk 

There are of course different levels of risk with each type of investment which both the vehicle and the investor will have to take into consideration. The private equity route is of course far less risky given that the business and its existing reputation can be viewed and used to strategize. In the case of venture capital there is no telling just how successful this investment will be which is why it becomes high risk. Generally you’ll see those with both money and expertise investing into venture capital, because this way they can lend both experience and investment to the young business.