Bloggeries Blog

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Blogging Tips

Why Great Content Matters in Blogging

The higher the quality and more relevant your content is, the better for your blog or website. A website with great evergreen content typically brings in more traffic, positively impacting your search rankings. Below are some of the reasons why great content matters in blogging.

Conversion rates increase

Valuable, high-quality content that targets a specific audience will make them great fans of your content. As a result, optimization and conversion rates will increase tremendously, boosting sales significantly. How it happens is that, as visitors go through your content, they will come across your products and services, with a high likelihood of making a purchase.

Improves Googles Search Engine Ranking

Having great content helps with backlink generation, which enables Google to trust and give your website credibility. In other words, search engine optimization is enhanced through great content, and as a result, your website automatically ranks higher on google.

Promotes High Click-through rate

Great content will eventually lead to high CTR, which is an essential factor in ranking your website. In simpler terms, the more users click on your links, the higher your chances are for getting higher google rankings.

It easily attracts a new audience.

Having high-quality content relevant to your niche is an excellent way of building a new fan base. With the help of helpful SEO strategies that involve your keyword selection, paragraphing, and meta description, it is usually an easy way of building an audience.

Having a website with great content that’s constantly updated and is always evergreen allows search engines to web crawl your pages and improve ranking, which eventually increases your audience number in the long run.

Improves your business image

The reality is that most potential clients usually rely on how amazing the content of your website is. Brand representation is typically what great content is all about. It typically gives your website and business good publicity. The greater your content, the more impressive your brand is.

Helps in advertisement

Most companies usually prefer to advertise their products online, mostly on websites. One of the main requirements advertisers look for is quality content on a website. Great quality content, therefore, equates to more traffic which is a magnet for advertising companies.

It builds trust with your audience.

High-quality original content helps build trust with your audience, especially if the content is informative or answers their burning questions. In the long run, your authenticity will promote audience loyalty hence building your reputation.

Promotes user-friendliness

Great content that allows users to go through a website’s content quickly through backlinks makes it easier to navigate. In the end, there are fewer page bounce rates and visitors get valuable information that builds your brand name as a result.

Final remarks

Great content and SEO, therefore, go hand in hand. Content writing is, without a doubt, making significant strides when it comes to marketing and business promotion. As a result, it’s therefore recommended to hire professional writers through services like Topcontent to get informative, high-quality content written for you at an affordable cost.

Marc Leder – How to Significantly Grow Your Instagram Following 

Are you looking to boost your company’s Instagram profile?

Looking to become an Instagram influencer? If so then we have some great tips for you on how to do just that. My good friend Marc Leder is an expert in this and I have watched him for many years as he has unlocked the power of many social media channels and helped people to achieve their goals.

Marc is someone who just understands how algorithms work and he is also a marketing expert. Through the use of his abilities he has helped many clients to grow their following, and here is how you can do it too. 

Forget the Algorithm 

Don’t get hung up on what Instagram ranks as shareable content, you should create every piece of content as though it is going to be seen by every single follower on your list. In doing this you can ensure that the content is of a very high quality and you can also keep yourself focused. As Marc always tells me, nobody can really predict what the algorithm will do, so there is no point in getting hung up on it. 

Engage

You have to be engaging with both current followers and potential followers in order to grow your list. Remember that this is a community, the clue is in the title of ‘social’. Don’t expect people to come to your page, like it and follow it, if you are not prepared to give them something back in return.  

Geo-Tagging 

A super simple tip to increase followers is geotagging, which essentially marks a piece of content with a location. This will increase the chance of people in your locality following your page, which could see it get a significant bump in followers. 

Quality and Quantity 

Sometimes the debate comes down to quality over quantity but if you want to grow your list of followers then you need both. Your content should be beautiful and you should be delivering high value to your followers. Furthermore you need to be posting heavily and consistently. We have seen that high volumes of great content has worked for so many in the past and this is always the first thing that Marc talks about when he meets with a new client. It may be time consuming but if you want more followers, this is how you should go about it. 

Niche

It can be tempting to wander away from your niche in order to bring in more followers but this rarely works as those who follow a certain niche are much more likely to show real loyalty. If you are a fashion influencer then don’t start talking about travel, unless it falls within your fashion niche. If you do this then your core base may lose interest, and you’ll be unlikely to get more followers from the travel niche. 

With these tips Marc has transformed many clients’ fortunes on social media, and if you implement them then you can grow your followers with ease. 

Social Media Advertising from One Social Media Platform to the Next

Utilizing social media platforms is one of the most common marketing strategies of our time. Why wouldn’t you invest your marketing resources into social media advertising that has the potential to reach billions of people around the world.

Facebook alone has nearly 2 billion active members and you can reach out to these potential customers when you utilize proper advertising strategies. All in all you can’t go wrong when you invest in a digital marketing service that specializes in this specific sector of the marketing world.

One common mistake made with social media advertising is the belief that each platform should be treated like the rest. This is not the case, not at all; each social media platform should be treated as a new and unique marketing opportunity. Here’s what you need to know about social media advertising from one commonly used platform to the next.

Facebook

Facebook is the king of the social media advertising world, mostly because it has the most worldwide users so it reaches the greatest amount of people. One free advertising strategy is to post your original content or relevant information about your company in as many Facebook groups as possible.

Obviously you need to try and target the groups that would be interested in your business. For example, if you specialize in affordable travel insurance it would be wise for you to make posts in groups specific to travelers or digital nomads.

You can also invest in paid advertising on Facebook which has been proven to be extremely effective. Facebook will ask you to specify your advertising needs in terms of budget, frequency, ad scheduling and ad content. Once you have paid up your ads will be run on Facebook and you will start to see the profits rolling in.

Instagram

Instagram uses the same software utilized by the Facebook advertising system – Insta is in fact owned by Facebook so this makes complete sense. Facebook reaches more people but it is still wise to advertise on Instagram since it reaches a different type of customer. Instagram users are generally younger than those active on Facebook so do your best to target both audiences.

Twitter

Twitter uses completely different strategies for advertising than Facebook or Insta. Similar to Facebook ads you’ll first be asked to set your daily and total budget (definitely be sure to do this or else you run up quite the tab). Then you Twitter ads will appear as Promoted Tweets on a person’s timeline and also as Promoted Accounts that will be recommended to your audience to start following.

Snapchat

Since Snapchat is used for sharing video content the advertising is a bit different. It is not the first advertising channel that comes to mind for marketing your business but it is a great tool nonetheless. It has the most affordable social media advertising cost (since not as many businesses utilize it) and it caters to a younger crowd like Millennials and Generation Z.