According to every PR agency operating in the 21st century, brand image is everything. Maybe you think that a brand is simply identified by a logo or name, but this isn’t the case at all. A brand is known best by the image that it puts forth, and that image relates back to several unique factors. Part of the image comes from the company’s overall performance and part of it comes from its ability to do good in the world.
Just as each individual person has an image or you might call it a reputation to uphold, so does a company. In fact, it is even more important for a company to keep a solid reputation than it is for an individual since business success depends on it. When a company isn’t focused on its image, this is when failure is imminent. One of the top PR firms of our age, Interdependence, discusses how the brand image can make or break your business.
It allows you to make a splash
The first thing you need to focus on in relation to your image is getting the attention of your targeted audience. In today’s world, adults are much more likely to experience ADHD symptoms, partly because there are so many things vying for our attention. It is up to you to get the attention of the audience you’re targeting.
There are plenty of ways to do this, but whichever method you use always try to paint yourself in a positive image. Use digital marketing strategies like search engine optimization, social media marketing, or video blogging to make the splash that’s needed to get the ball rolling.
It allows you to build trust early on
If the consumer doesn’t trust you, how can you expect to make the sale? Of course, a big aspect of trust has to do with the product you’re delivering and if it seems like a quality one. But another important trust factor is the image that your company puts across. Do you seem credible? Loyal? One way to build trust through brand image is by delivering on your promises. This can best be accomplished through a solid customer service team.
It shows that you’ve got your s*** together
A major aspect of brand recognition is showing that your company is as legit as they come. You can start by registering your business. You’ll also need a legit website, not one that looks homemade. Advertising and marketing yourself on social media will also help.
There’s nothing that’s a bigger turnoff to a potential customer than a company that lacks legitimacy. Part of this legitimacy will have to be developed over time, like obtaining customer reviews, but do what you can early on.
It makes your company more recognizable
The two-arcs that make up the McDonald’s “M”…this is a recognizable brand logo that anyone from around the world could pinpoint. Your goal for your brand is to become just as recognizable, at least within the audience you’re trying to relate to. It is important to have a logo or slogan that sets you apart – and ahead – of the competition.