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Social Media Advertising from One Social Media Platform to the Next

Utilizing social media platforms is one of the most common marketing strategies of our time. Why wouldn’t you invest your marketing resources into social media advertising that has the potential to reach billions of people around the world.

Facebook alone has nearly 2 billion active members and you can reach out to these potential customers when you utilize proper advertising strategies. All in all you can’t go wrong when you invest in a digital marketing service that specializes in this specific sector of the marketing world.

One common mistake made with social media advertising is the belief that each platform should be treated like the rest. This is not the case, not at all; each social media platform should be treated as a new and unique marketing opportunity. Here’s what you need to know about social media advertising from one commonly used platform to the next.

Facebook

Facebook is the king of the social media advertising world, mostly because it has the most worldwide users so it reaches the greatest amount of people. One free advertising strategy is to post your original content or relevant information about your company in as many Facebook groups as possible.

Obviously you need to try and target the groups that would be interested in your business. For example, if you specialize in affordable travel insurance it would be wise for you to make posts in groups specific to travelers or digital nomads.

You can also invest in paid advertising on Facebook which has been proven to be extremely effective. Facebook will ask you to specify your advertising needs in terms of budget, frequency, ad scheduling and ad content. Once you have paid up your ads will be run on Facebook and you will start to see the profits rolling in.

Instagram

Instagram uses the same software utilized by the Facebook advertising system – Insta is in fact owned by Facebook so this makes complete sense. Facebook reaches more people but it is still wise to advertise on Instagram since it reaches a different type of customer. Instagram users are generally younger than those active on Facebook so do your best to target both audiences.

Twitter

Twitter uses completely different strategies for advertising than Facebook or Insta. Similar to Facebook ads you’ll first be asked to set your daily and total budget (definitely be sure to do this or else you run up quite the tab). Then you Twitter ads will appear as Promoted Tweets on a person’s timeline and also as Promoted Accounts that will be recommended to your audience to start following.

Snapchat

Since Snapchat is used for sharing video content the advertising is a bit different. It is not the first advertising channel that comes to mind for marketing your business but it is a great tool nonetheless. It has the most affordable social media advertising cost (since not as many businesses utilize it) and it caters to a younger crowd like Millennials and Generation Z.

Why Investing in a Social Media Marketing Company Could be the Smartest Thing You Ever Do

When used properly social media platforms like Facebook, Instagram, and Snapchat are a business owners greatest resource. Think about it…Facebook reaches almost 2 billion people around the world and Instagram isn’t far behind. Why not use social media to get your name out into the world and promote your company?

Maybe you have tried to utilize social media for your business in the past with no luck. When you hire the services provided by a social media marketing company you are guaranteed to see some significant improvements within your business. Of course you’ll have to pay for the services but you’ll get a return on your investment that makes it completely worth it.

Companies that specialize in social media marketing do more than just post on your company wall and respond to comments. Here are just a few of the services provided that make the investment one of the best decisions of your professional life.

Account management

This service means that your social media accounts are completely in the hands of the social media marketing team. There are two main components of account management: content creation and engagement. Content creation is just as it sounds; it involves creating the content for your pages and finding relevant content to post that will interest your customer base.

Engagement involves actually engaging with followers and friends on your social media business accounts. This includes responding to inquiries and comments, strategically reaching out to potential business partners, finding influencers to market your product, and deleting spam or negative comments.

Customer service

There is most likely a customer service division within your company. Well there is also one in a social media marketing agency that deals with solving customer problems directly on the platforms. The first step in this requires the social media professional to be trained on your company’s policies and overall methodology.

Paid media advertising

Social media advertising comes at a cost but keep in mind the number of potential customers you will reach with these ads. The main platform for this is currently Facebook and it requires constant monitoring and content optimization. Organic traffic (like the stuff we mentioned before) is great and all but the best way to profit from social media is through advertising.

Account growth and management

Social media marketing professionals know that you should NEVER buy followers and friends to fill your account space but maybe as a beginner you are unaware of this. It is completely not worth it because if you get caught it can ruin your account in the long run. Instead leave it to the pros to use hyper-focused practices to target your desired audience.

For Facebook account growth the experts know that it is necessary to share your content in tons of groups in order to increase your following. They also utilize share partnerships with other business accounts and invest in paid advertising. There are different methods used for each social media platform and social media marketers know the best strategies for each one.

5 Reasons to Find the Best Brad Nails for Your Home Improvement Projects

If you are new to the world to home improvement but trying to get your foot in the door maybe you have made a few recent trips to your local home improvement store. Visiting the paint aisle is overwhelming enough. As soon as you turn the corner to the aisle containing nails, screws, washers, and other hardware you might be tempted to walk out the door.

The number of choices in terms of nails alone is overwhelming, but we’re here to help. Choosing between round wire, masonry, finish, turbo zip, and brad nails is challenging. When in doubt, the brad nail is always a great option. Here are 5 reasons to use the best brad nails lining home improvement shelves for your next home improvement project.

Brad nails can be used for a variety of projects

Brad nails and nailers are typically used to attaching lightweight trim to a surface. They are perfect for projects that require fine detail but can be used by homeowners and handymen (and women) at any experience level. Brad nails are thinner than the average nail and have essentially no head at the top. Brads are used most often to attach small, delicate pieces of trim and crown molding.

They don’t require the use of putty

Since there is almost no head (just a very small one) at the top of the nail you won’t need to spend much time on using wood filler to cover the nail hole. In some cases you won’t have to fill the hole at all depending on the materials you are using. This is the main perk of using brad nails for trim attaching with lightweight materials.

It won’t split wood like a finish nailer

Some homeowners are unsure of whether to use a brad nailer or finish nailer for their project. The main thing to remember is that brad nails are better for lightweight materials and finish nails are for something more sturdy. If you use a finish nailer on a project that should have used a brad nail gun you are likely to experience wood splitting.

With brad nails it is extremely unlikely to split the wood no matter how powerful your nail gun is. However, every type of wood has different splitting properties so you should read up on the material and tool recommendations before you begin.

There are a few brad nail sizes and strengths to choose from

The most common brad nail type is the 18-gauge nails that come in lengths up to 2 inches. These sizes typically range from ?” to 2” so you have plenty of options in nail length.

There are extremely budget friendly

Once you look at the pricetag of a container of brad nails you’ll understand why they are so popular among budget weary homeowners. Brads are some of the most cost friendly nails on the market, costing as little as $13 for a box of 5,000 nails. This box should last you for years; you never have to worry about nail costs setting you back financially.