chrissie

Bloggeries is going to look at a blog in a unique niche today, and the blog is called the Avelient Bio Pharm Blog.  This Bio Pharm Blog is run by Mariano Di Fabio and Scott Alexander, who have a wealth of experience in this industry.  Mariano blogs with over 10 years experience as a consulting professional in the Pharmaceutical industry, and he joined with his  business partner Scott to create Avelient. Avelient is a  a project-oriented, full service IT Solutions Provider, specializing in team-based service delivery for Pharmaceutical companies in New York and New Jersey and the blog is a reflection of their work.  The blog is used as a forum for readers to discuss ideas and opinions in the industry. You can see this for yourself through any of their recent bloggeries: $10,000 Health Challenge to Big Pharma, Back to Virtuality, Spurious Motivation, Drinking Other’s Prescriptions, Morphing Blood, and Professional Lab Rats.

The blog offers a clean layout and design which ordinarily would make navigation easy, however there is little blog meat on this blog making navigation cumbersome.  Bloggeries are left marginalized in black text on white background with a beige border.  In the right navigation system you will find a tag cloud, a Biopharm Books and Products menu, Directory Widgets, AdSense, Blog Calendar, Contributors Menu, and Related Groups Menu.  While I see a lot of interesting information related to the niche located on the blog, I do not see many features that the blog could use to connect with its readership. Things of this nature would include Recent Comments Menus, Categories Menu, and general blog meat.  Each bloggery is also very textual with little to no pictures associated within the bloggeries, making the blog a little to informational. In order to lessen this effect, some graphics within posts may help.

Overall I give this blog a 2.4/5 as it is a good blog just seriously lacking in several areas.  From an appearance perspective, the blog is far too texty, and while it offers a clean layout, some graphics would add to its appearance. A graphic here and there would do wonders to interst the first time reader; I couldn’t even find an image to attach for this blog review… Content wise the blog does great with well written content that the readers can connect to, however, activity is hurting this blog as well. This blog has two bloggeries from June on the main page, but nothing more recent than that since April. This kind of activity is not enough to sustain a readership and the blogger needs to get on the updates.  The blog offers a unique enough niche that it can target with more consistent content, and with a few tweaks to the navigation and organization of the blog, it could develop a healthy readership in order to see some growth and success.

-Chrissie

Bloggeries is going to review a humorous personal blog today, and the blog is called Blogstress.  The blogger is affectionately known as Aunt Bloggie, among many other nicknames, and blogs out of Istanbul, Turkey when not living in Baltimore, Maryland.  Besides working at his day job, you will find him blogging at Blogstress and playing bass for the Turkish Rock Band sensation called 45 Degrees.  From first glance it appears that the blog is a question and answer blog, with questions being submitted by readers and answered by Aunt Bloggie.  Questions range on everything from Shakespeare to blogging, and you can see this all for yourself through any of the recent bloggeries:  Aunt Bloggie Versus Sententious Drivel, Aunt Bloggie Feels More Alive, Aunt Bloggie’s “Ask Aunt Bloggie” Contest Give Away, Aunt Bloggie Knows You Know She Knows, and Delete or Not Delete?

The blog is fairly new, in fact not quite a month old yet, and contains little blog meat.  While this does make the blog seem a little scarce, it makes navigation somewhat simple.  Bloggeries are left marginalized and are in black text on white background with headlines highlighted in grey, and links in bold black.  There is a right navigation system containing the Archives Menu in pull down format, Blog Directory, Blogroll, Recent Posts Menu, and a Recent Comments Menu.  Otherwise there is little contained in the blog, and bloggeries have small images of a woman working at her desk, theoretically to symbolize the image of Aunt Bloggie.  Otherwise, the blog is primarily textual.

Overall the blog gets a 2.8/5 at this point, however the blog is so new that perhaps with some time and growth the blog will improve.  The blog is containing very little blog meat and this is affecting its overall readability.  Starting off, it is very difficult even to tell what the blog is about, and thus, what it has to offer its readers. Two components would assist readers in this, a Categories Menu and an About Page. The blog currently only offers one of those elements in the About page, but the about page itself needs some work.  From the About page we learn more about the blogger himself, and less about what the blog has to offer its readership.  As such, the readers may be left questioning what the purpose or overall function of the blog is.  Most blog meat is present, but a Categories Menu would organize the blog more as well making the bloggeries more available to the readership in an organized format.  The appearance of the blog needs just a little tweaking in terms of fonts that are used, and cleaning up the appearance of the bloggeries.  Right now bloggeries are not consistent in terms of fonts used, with font sizes ranging such that some bloggeries are very difficult to read.  Also, the activity for a new blog should be much more consistent, daily if possible, in order to attract traffic, and this blog is updating every few days to a week or more in between.  The content however is very well written, but because of some of these issues, is perhaps being overlooked by its readers.  Perhaps with some tweaks here and there and some growth with time, the quality content on this blog will begin to stand out on its own.

-Chrissie

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If you are looking for another way to make money online, you may want to stop and check out Online Earning Opportunities. Simply put, this is another marketing blog and offers you user-friendly advice and tips on how to make money with your blog, as well as other opportunities to make money online.  You can see this for yourself through any of its recent bloggeries:  Entrecard vs. Alexa, ClickBooth – A Review of CPA Site, Kiiji Local Classifieds, BuyBlogReviews.com – Paid to Blog Site, and Earn Money Writing for Encylocentra.

The blog is well organized in a very simple blog theme which makes it easy to navigate.  The structure is such that bloggeries are left marginalized and there is a double-wide navigation system to the right.  Bloggeries are black text on white background and the theme and border around the bloggeries is a tan khaki color.  There is a simple top navigation system for basic pages such as Home, Blogroll, and Contact Me.  In the right navigation system you will find on the left side a Categories Menu and a My Blog Log Widget.  In the right side, there is a Archives Menu, Recent Posts Menu, Recent Comments Menu, Entrecard, and Advertising.  The Categories menu is comprehensive and includes categories such as Affilliate Marketing Sites, Blog/Website Development, Classifieds, Cost Per Action, Link Building, Marketplace, and many more.

Overall I give this blog a 2.6/5 with just a few suggestions.  The blog is well organized and the blog contains all necessary blog meat and thus does well for navigation.  The only thing I would change there is to combine both navigation bars into one, as currently both bars are only about half full and this leaves a lot of white space on the page.  I would also add an About page to one of the menu systems so that the blogger connects a little more personally with their readers and thus increasing their readership.  The appearance of the blog does need some work, and primarily this is in the advertising area and header. Nothing says professional like a custom header that is a form of branding. Having blank text takes away from the credibility.  Regarding advertising the blog has an ad embedded in the footer of the blog which is very distracting and makes the blog slow to load.  The blog also has so much advertising that in some areas it is difficult to understand what is blog content and what is advertising.  The word ‘Archives’ in the navigation system is also spelled incorrectly which may seem unprofessional to some readers and it does affect the appearance of the blog.  The content however is well-written in an excellent user-friendly tone that readers will be able to identify with and learn from, but if the blogger wants regular traffic, more updates in the form of daily content are recommended.

-Chrissie

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