If you are looking for some additional tools to track your current website or blog’s success, then you may want to stop in at the blog for Conversion Stats. This blog is for the company known as Conversion Stats located in Hayneville, Alabama. The goal of the company is to provide you with an efficient conversion tracking system that will allow you to succeed in Internet Marketing. At Conversion Stats, you can use their tools to gain access to first rate analytics and statistical reporting for things that are happening on your website. Using these tools, you can study the dynamics of the development of your website or blog, and see just how successful your marketing campaigns are. The blog for Conversion Stats makes it a little more personal, by offering you articles and tips on how to maximize your blog or website success. Find out for yourself what Conversion Stats has to offer by checking out any of their most recent bloggeries: Shopping Cart Optimization, The Web Analytics ABC, SEO Campaign Tracking: What to Start With; Promoting Your Website: Off-page Optimization; Web Analytics Methods For Your Business, Website Analysis: Some Like it Hot; and How to Measure your Websites’ Success.
The blog is run by a professional company, and as such it offers the same clean layout that the company website offers. Bloggeries are in black text on white background with links highlighted in black for headlines, and in red for all other links. In the top navigation bar you will find links to Home, Overview, Demo, Pricing, About page, Contact page, and a log out page. Bloggeries are left marginalized and there is a right sided navigation bar. In the right navigation bar you will find links to the About page, Archives Menu, Categories Menu, and Blogroll. The blog is very small, only a few months old at this point, so there is not much blog meat to it yet, but it is growing. The categories you will find in this blog are Pay Per Click and Website Analytics. Most bloggeries are associated with relevant pictures, and the headlines for each bloggery are in a nice big font, so you really can’t miss them.
I will give this blog a 3.2/5 at this point, though I do suspect it will be a very successful blog and would score higher in the future. The blog scores well for appearance and navigation, as well as for a unique concept to the world of making money online. The content is done well and in a user-friendly voice that makes the applications and techniques discussed easily understood by the reader. The activity could use some more frequency, as bloggeries are quite frequently several days apart, even more than a week in some cases. For a new blog I would suggest daily activity just to give the search engines a consistent flow of ‘food’ content. The blog being so new also looks a little sparse in the navigation bar, and I might suggest adding some standard ‘blog meat’ menus to fill up that space. Things like Recent Posts or Recent Comments would make a great difference here. Also, I would suggest the addition of more categories, as the bloggeries that are currently displayed on the home page could easily be spread across a number of categories given their keyword friendly headlines. By adding more categories the blog would again, attract the search engines with those keyword friendly terms. Finally I’d recommend they change their title from their website URL to something more descriptive like “Conversion Stats Internet Marketing Blog“. Overall however, it’s a good blog and professionally laid out. For a blog stemming from a business concept, this should do very well over time.
-Chrissie