According to Technorati, there are more than 30,000 to 40,000 blogs being created and published every single day. Unfortunately, part of this large blog growth is actually due to the growth of spam blogs and spam blogging. You may not already be familiar with the spam blogging phenomenon, but it is fast becoming extremely popular which means if you are not already noticing it, you soon will.
Spam blogs are fake blogs which were created by robots or other software in order to do all of the following:
These artificial blogs contain posts which are generated by robots, and only contain random words with titles that link back to the pages owned by the blogger. Many people look at this new phenomenon as a way to quickly have their blog pages indexed by search engines like Google. According to David Sifry, more than twenty percent of all aggregate pings received by Technorati can be attributed to spam blogging. Most of this blog spam comes either from hosted services, or from specific IP (Internet Protocol) addresses.
Many people in the search engine optimization (SEO) industry are already well aware of this. Many websites, like Blogburner at www.blogburner.com are already well aware of this process and therefore are encouraging users to create spam blogs that are spammy, and to spam-ping websites like Technorati in order to achieve quick indexing from popular search engines. Blogging does make a stellar tactic when it comes to search engine optimization, but blogs should never be used solely for this purpose because there are so many other great uses that you can get out of a blog. Technorati claims that they are able to catch nearly ninety percent of the spam on their index, removing it immediately. However, websites like this are probably just fighting in a losing battle because new software programs and robots are being created near constantly that will create new and more efficient spam blogs that will be more difficult to detect over time.
The people who are creating new black hat SEO or search engine optimization technology are unfortunately ahead of the white hat safeguard technology and will always beat the better technology simply because they are constantly working to create new malicious software like the programs which are creating these spam blogs. For every handful of spam blogs that taken down or deleted, a few hundred more will arise.
Unfortunately, it is human nature for people to exploit emerging technologies, so the only way that blogspam is going to stop is if the search engines pitch in by undercutting the economics involved with blogspam much in the same way that they put 'no follow' into place in order to put an end to comment spam. However, the trade off to this is that a move like that would significantly reduce the impact that blogs will have on search engine search results.
The more a specific technology is abused, the less effective it becomes. Unfortunately, the more a technology becomes effective, the more it will become abused. Spam blogging is quickly forcing search engine companies like Google to change the way their ranking algorithms work, which means that links from blogs will eventually have significantly less value than they once did. It is quite safe to assume that eventually blogging will become much less an influential SEO tactic as robots continue to take over.
So because of the increase of spamblogging and spam commenting in blogs, blogging will eventually lose much of its usefulness when it comes to search engine optimization and increasing page ranking. Of course, at that point these black-hat spammers will only work to find new ways to spam search engines. For every new white-hat technology that comes into play in the world of search engine marketing, spammers will find a new way to take advantage. What this means is that you should never stick specifically to one kind of search engine optimization tactic, because you never know when that tactic will become less effective, forcing you to look for other ways to market your web log.
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