Can You Tell Me What is Black Hat SEO?

[zsikder]

Can You Tell Me What is Black Hat SEO?

[rypher21]

you can simply google it...
but then just a quick thought blackhat technique is an ethical way of promoting a site..
it may benefit you for a short time and might hurt your site..

[ChickenFreak]

Originally Posted by rypher21

you can simply google it...
but then just a quick thought blackhat technique is an ethical way of promoting a site..
it may benefit you for a short time and might hurt your site..

_Un_ethical. I'm not trying to be a spelling freak, but I wouldn't like folks to misunderstand and think that black hat is the right way of doing things.

[sub001]

Here's my point of view...

Google is a business, not a government. They don't have the authority to enact laws. Likewise, they are not the omnipotent and omniscient originator and ruler of the universe and thus they don't get to say what is ethical and right, and what isn't.

All they can do is institute and enforce rules with regards to users using their products and services. Therefore...

Black hat is whatever Google doesn't want you to do because they perceive it as damaging to their business. This is not about ethical or non-ethical. It's about playing by Google's rules or going against them and facing consequences (in both cases).

[linkmoko]

Black hat is a dark method used to rank your site faster. Just google it for more information regarding blackhat.

[ChickenFreak]

Well, I'd say that black hat techniques are techniques that are damaging to the _user's_ search experience. The user meaning the random Internet user who's using the search engine to search.

If a user wants to find useful information about the best suitcases, and he ends up on a site about real estate investment, something's wrong.

Or if he gets to a lousy site about suitcases - regurgitated "spun" articles, more ads than articles, content-free articles that just throw a few poorly written paragraphs at him in order to get him on the page with the ads, then, again, something's wrong.

The search engine's job is to get the user what he wants. The search engine's job _is not_ to funnel a bunch of users to a bunch of web sites that don't give them what they want.

White hat techniques should be aimed at helping the search engine help the user. So, clearly labelled articles, content written so that the search engine can correctly guess what the article is actually about, _real_ backlinks from _real_ sites that are based on the actual quality of the material being linked to. White hat techniques should help ensure that the search engine has an accurate evaluation of the material, its content, and its quality. There may be a reduction in the material's quality when it's tweaked for the search engine, but that's a flaw to be worked on, inside a system that in general has useful goals.

Black hat techniques, on the other hand, are designed to do the opposite - they're designed to give material a higher ranking than it deserves, to pull people in to look at material that doesn't interest them, to generally do anything _but_ help the user find what he wants. The more success that black hat techniques have, the less useful the search engine is to the user.

Black hat techniques are a classic tragedy-of-the-commons situation, where the black hat users are trying to grab every possible benefit for themselves, without caring that they're destroying the resource - the search engine, and for that matter the web itself - that everyone shares.

If black hatters were allowed to do what they pleased, they'd promptly destroy themselves along with everyone else, because search engines would become useless as millions of websites each told bigger and bigger automated lies about themselves in an endless game of musical chairs aimed at getting to the top of the search results, without the slightest regard for what the searcher actually wants. So black hatters should be grateful that black hatters are thwarted.

[sjkim990]

black hat SEO is basically techniques that you utilize that google and other search engines do not like to see you do. They like white hat SEO that is basically an organic way of getting ranking online. For example black hate SEO can be like spamming blogs and such and putting your link up there.
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