The Art of War by Sun Tzu isn't about Chinese pottery and The Art of
SEO by Eric Enge, Stephan Spencer, Rand Fishkin and Jessie Stricchiola isn't a paint-by-numbers kit.
The Art of SEO provides proven guidelines and cutting-edge techniques for planning and executing a comprehensive
SEO strategy. The authors clearly explain
SEO fundamentals, while correcting many common misconceptions. If you are new to
SEO, you'll get a complete and thorough
SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to
SEO best practices.
The chapters on Keyword Research, Developing an
SEO-Friendly Website, Creating Link-Worthy Content & Link Marketing, and Tracking Results and Measuring Success are must-reads for anyone interested in mastering search engine optimization.
Source:
webguild.org 
October 27th, 2009, 07:31 AM
“The Art of SEO” Isn’t a Paint-by-Numbers Kit 
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