SEO Help Please! For non-niche blog

[ajwalsh]

Sorry if this is long, but I'd like to learn how to improve the SEO of a blog that doesn't have a clear niche.

The name of my blog, for example, is "Tickle City Award" which is a brand that has little to do with my keywords. I'm trying to target things like "funny news" "funny reviews" and "pop culture blog" but google still thinks my blog is about physical tickling, which its not. The "common keywords" webmaster tool has nothing to do with my actual topics. I don't want to stuff keywords into the titles and content.

I've checked my analytics and I'm getting a bit of search traffic, but its all very specific phrases going to particular posts. I write about a variety of topics, so I fear that these are not targeted visitors and they won't come back.

Does anyone have any SEO suggestions on how I can improve my keyword relevancy and make it clearer what my blog is about? Any ideas of better keywords to target?

I understand this is a big request. I'd be happy to answer any questions about your own blogs if you reply here.