In Post Adsense Ads

[Educator]

Hi,

I have only recently in the past month be placing Adsense ad's directly within the articles on our blog.

Does the position of the ad within the article imact at all the contextual nature of the ad?

For example, I have an article about home renovations with those words in the title and sprinkled throughout the post.

I place the <!--adsense--> code (which for the Adsense plugin for Word Press will cause Adsense to place the ad at that position in the article) at the end of the paragraph containing the word lawyer.

Should I expect to see lawyer ad's in that ad box because the <!--adsense--> code is at the end of a paragraph containing the word 'lawyer'?

Does it make any difference if the word 'lawyer' was the last word in the sentence after which I placed the <!--adsense--> code?

Appreciate your experiences.
Dan

[tomabbs]

As far as I know google ads take there "context" from the entire page. So I don't think its relative position within a paragraph will make a difference.

[thenetfool]

As far as I know, the Adsense engine crawls your entire page before generating the appropriate links. So I really don't think it matters what size ad you use or even where you put the add. I believe it is all relative to what is on that particular page that decides which ads Google will display.

[timarcher52]

Check out this article:
The Adsense Code: What Google Never ... - Google Book Search

In a nutshell, it seems to think that the most important text to put on the page is BELOW the adsense ad. Earlier in the book too it also talks about google looking at the content across your entire site to help influence what ads display. It also seems to mention that placement on the page (above or below the fold) can influence the pay rate per click.

Hope that book link helps!

Tim

[urbangoodlife]

Google will relate the ads to the content on your page. You cannot change it by placing the ads in different places.

[Ghalt]

I agree. Without testing it by moving it around from place to place, it's been my experience that based on the overall content of the page ends up with the same ads regardless of where they are placed.