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12-05-2007, 08:39 AM
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Ads Per Click Determination
Hi Y'all,
I'm very new at this ad thing so if the following is self evident, thanks for your patience as it is not for me. It's frustrating when one day I see (on the Google Adsense Analytics reports) 9 clicks on ads for no revenue but then yesterday 3 clicks on ad's for $2.50 revenue. How does that all work? Is it simply the money the advertiser du jour is paying? Or, does the ad revenue decrease per click for a returning reviewer of the site and increase for a new reviewer of the site? Appreciate everyone's thoughts.
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