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Hi Y'all, I'm very new at this ad thing so if the following is self evident, thanks for your patience as it is not for me. It's frustrating when one day I see (on the Google Adsense Analytics reports) 9 clicks on ads for no revenue but then yesterday 3 clicks on ad's for $2.50 revenue. How does that all work? Is it simply the money the advertiser du jour is paying? Or, does the ad revenue decrease per click for a returning reviewer of the site and increase for a new reviewer of the site? Appreciate everyone's thoughts.
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