Big Picture Issues - New Blog

[pmarc]

Looking at the biggest income blogs, I figure they correspond to the largest markets... POP culture, or ridiculous but interesting, etc. There doesn't seem to be any constraints with those kinds of blogs. Question is, is anyone making 6-figures in a SPECIALTY blog. Like some hobby - antique cameras, Australian cabernets, history of jewelry making in Rhode Island, extinct species of the 19th century. You'd figure sales margins, if you were selling something, might influence things. Certainly potential advertisers, if this were your model. Competition is another. I happen to be an expert in a luxury furnishings area but I wonder how important it is to consider adjacent product niches, or angles on effectively broadening the subject. I'd say this particular luxury niche is $400M in the US (Google keyword estimator says I'd be getting around 18 clicks daily using the 3 more commonly-used phrases). The niche is under-served by blogging or by information-only websites. I also have numerous products, some patented, to sell one way or another. Anyone care to reply? Thanx, I'd like a point of reference.

[Nathan]

It sounds like a very good plan. If I were you I would do a little preliminary keyword research to make sure that your target niche is really "low hanging fruit". If it is then you will probably have it made. You'll just need to make sure that a blog targeted at the luxury market is luxurious itself. It'll need a slick theme, great content, and great service.

It sounds promising though. I would say go for it!

[pmarc]

Thanx, I'm wondering what kind of prospects would be considered high-hanging fruit? I can climb but at this point my reach does not exceed my grasp.

[Nathan]

High-hanging fruit are the search terms which are already highly competitive and which are claimed by major blogs and websites.

Low-hanging fruit are the ignored or forgotten keywords that people don't think about and which can still be picked up by bloggers and used to make money.

[pmarc]

I can find relevant keywords that are high, med and low hanging fruit. Also, I've always been a bottom-fisher, sort of. I almost never pay top prices. For adwords I liked to hang around at # 3,4, or 5 in the listings. I figure I grab the most prospects for the money and paying more was a diminishing return. For SEO I offshore it so I don't care what works or does not. I do a Hail Mary.

If you really, really have a unique concept then you can get Publicity. How'd you like a product review in Home & Garden, linking to your blog? If that magazine matched what you were doing. I've gotten into the NYTimes and Washington Post. I'm not so sure I have that caliber of an idea right now, however.

[Nathan]

I've gotten into the NYTimes and Washington Post.

Beautiful. That's the kind of original thinking that makes a blog truly great. You have to try new interesting things.