5 Value-Packed Article Marketing Tips for Blog Traffic Building

[kathiemt]

I liked seeing no. 5 there. So many people seem to think those things don't matter anymore, but they do. It's a mark of professionalism and shows that the author didn't get lazy with what they were doing.

[thegypsy]

Originally Posted by Wayne Liew

The reason why we need these articles to rank well is because of the high PR and the trust Google has for these sites, especially for competitive search terms.

hmmm.... once again I disagree. I blog about search engine patents bro... so I know a thing or two about the topic of SEO. As far as I am concerned, much like directories were de-valued by Google last year, article repositories will be on the hit list for devaluation this year. Of the old-shool link building, I'd not spend a great deal of time on;

Directory Subs
Reciprocal Links
Article Repository links

They can be the foundation of a link profile, but certainly nothing more. So, the SEO value of article marketing is limited. Consider that if someone likes the article, they are going to link to the version on the respository, not you, so this further limits the value

Originally Posted by Wayne Liew

Also, article marketing is more than just using article directories, the articles can be used in guest blogging activities, Squidoo or even pack them up as e-books and give it away free.

This is what I was already saying, that we tend to track down authority sites in the niche (blogs/media) and try to get placement there with them. This tends to be better not only for buiding brand/authority, but you can get editorial backlinks as well. So, this is certainly a more viable approach to article marketing. Repositories? Not so much.

You see, all marketing activities have an associated cost and thus a ROI. These days, the values gained from article marketing can make for bad ROI unless highly targeted.

If you pay some monkey $10 for an article and $20 to have some other monkeys distribute it (with identical titles and link texts) to some 100 article repositories U are simply not doing it right.

Tell me, how tough would it be to have a search algorithm track down 100 new backlinks, all from the same duplicated content, from a bunch of know entities (article repositories) and the completely devalue all the links that fit the profile? Not tough at all I can tell you.

So, all I am saying is that it is an old-school method of marketing that should be considered a minimally effective tactic.

I am not against it, just being realistice. We have done article marketing for many years with clients across many varied markets.... I am intimately familiar with the tactic...and it is aged.. value has been dropping.

[SEOnoob]

2. No promotion in resource box
Most make use of the resource box when submitting articles as a advertisement spot. It will be like "XXX.com offers the best article marketing tips which will help you boost your traffic by 120%!!". Seriously, this will not work.

Change it to something descriptive, not boastful and try to show the expertise which you have. It can be something like "Wayne Liew has been blogging since the age of 16. Despite of his young age, he owns a blog over at Wayne Liew Dot Com which he shares his knowledge gethered over the years in high quality blog posts. The good news for you is that Wayne Liew is going to release a blog post series on article marketing which will certainly help you in traffic building for blogs".

Indeed, putting in too boastful or overwhelming marketing terms can be annoying. Something descriptive and has a call-to-action is more enticing, especially now that online readers are now more discerning of sites that only meant to do hard sell.