Here is a way to convert those casual, one time visitors into repeat, loyal readers:
#1 Not only do you need an RSS feed option (so they can get your latest posts), but you should have an
email subscribe option as well. This is for the non-techie reader who can get your latest post through their email. Place this in a very apparent place so that they will all see it. Make it easy for them to come back!
#2 Don't be too broad or vague in your topics. You want highly targeted people who love what you have to say because it satisfies their particular interest.
#3 Gather readers email addresses in exchange for a free list, download, or fascinating article. This not only creates loyalty to your blog, but builds trust that you are the authority on your subject. Remember, when you place your readers first (over money, and everything else), you will come out on top!
Christine Hull is a speaker, trainer and consultant, and is the author of the Book, Unleashing Your Blog. She teaches people how to take their blogs to the next level with www.NextLevelBlogs.com