As usual I am out and about looking at this and that. I came up with some interesting blog stats from a
New York Times story form 2009. Here are some highlights from the story:
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many people start blogs with lofty aspirations to build an audience and leave their day job, to land a book deal, or simply to share their genius with the world. Getting started is easy, since all it takes to maintain a blog is a little time and inspiration.
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Technocrati is quoted: (note that this research came from 2008, could it even be higher today?)
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only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream or at least an ambition unfulfilled.
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More quote from the NYT:
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many of the orphans were cast aside by people who had assumed that once they started blogging, the world would beat a path to their digital door.
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And more:
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Not all fallow blogs die from lack of reader interest. Some bloggers find themselves too busy what with, say, homework and swim practice, or perhaps even housework and parenting.
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Some more Technorati:
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Richard Jalichandra, chief executive of Technorati, said that at any given time there are 7 million to 10 million active blogs on the Internet, but its probably between 50,000 and 100,000 blogs that are generating most of the page views. He added, Theres a joke within the blogging community that most blogs have an audience of one.
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And finally, what I consider to be the real culprit:
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Many people who think blogging is a fast path to financial independence also find themselves discouraged.
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What are your thoughts on the high blog abandonment rate?