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| Blog Marketing Blog Marketing Discussion |
Learn how to set up a blog, start blogging, produce quality content and use these forums as your internet marketing courses.
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There are two things you need to do before you can upload your website Choose a good domain name The most obvious point is your domain name needs to be related to your website theme, and choosing a domain name that has your most generic keyword phrase is going to depend on availability. In the example we used earlier for choosing keywords, we had these 3 keywords: − Diamond − Diamond Ring − 3 Stone Diamond Ring A quick check on GoDaddy (one of the cheapest domain name registrars online) revealed that diamond.com and diamond−ring.com were not available, but 3−stone−diamond−ring.com was available. The only problem being it’s not all that inspiring and it’s quite limiting in terms of a website theme. When settling on a domain for your website, try all the combinations you possibly can, bearing in mind the following: − Separating the words with a hyphen makes the domain easier to read… There’s two parts to optimizing your site for the search engines: i. The domain must mean something to the search engines and be related to your website theme. ii. After all that hard work getting your website into the top 10 search results there’s no point putting the surfer off with a crappy domain name − You want a domain name that’s easy to read. − No matter how readable your domain name is, to make sure it gets the surfer’s attention it better scream “click me” and to do that it needs to offer the surfer an implied benefit, like saving money, for example: Affordable−Diamond−Rings.com – which as it happened was available when I wrote this. “OK, OK Affordable−Diamond−Rings.com is not the loudest screamer on the block”, but you get the idea – use an implied benefit in the domain to get the surfers interest. If your domain name is interesting, the surfer will click your listing (out of curiosity more than anything else) which sends them to a page with good content and once they’ve finished reading that you want them to leave your page via an Adsense ad. The most obvious point is your domain name needs to be related to your website theme, and choosing a domain name that has your most generic keyword phrase is going to depend on availability. In the example we used earlier for choosing keywords, we had these 3 keywords: − Diamond − Diamond Ring − 3 Stone Diamond Ring A quick check on GoDaddy (one of the cheapest domain name registrars online) revealed that diamond.com and diamond−ring.com were not available, but 3−stone−diamond−ring.com was available. The only problem being it’s not all that inspiring and it’s quite limiting in terms of a website theme. When settling on a domain for your website, try all the combinations you possibly can, bearing in mind the following: − Separating the words with a hyphen makes the domain easier to read… There’s two parts to optimizing your site for the search engines: i. The domain must mean something to the search engines and be related to your website theme. ii. After all that hard work getting your website into the top 10 search results there’s no point putting the surfer off with a crappy domain name − You want a domain name that’s easy to read. − No matter how readable your domain name is, to make sure it gets the surfer’s attention it better scream “click me” and to do that it needs to offer the surfer an implied benefit, like saving money, for example: Affordable−Diamond−Rings.com – which as it happened was available when I wrote this. “OK, OK Affordable−Diamond−Rings.com is not the loudest screamer on the block”, but you get the idea – use an implied benefit in the domain to get the surfers interest. If your domain name is interesting, the surfer will click your listing (out of curiosity more than anything else) which sends them to a page with good content and once they’ve finished reading that you want them to leave your page via an Adsense ad. Choose a good host Hosting is not the big bad problem it was a few years ago. The rapid advancements in technology have made it readily available, more reliable and it’s getting cheaper every year. For any website that earns money from Google Adsense ads, your biggest issue is going to be one of cost. You’re not going to stop at one website… You’re going to build plenty of them; after all they only take a day or two to build and upload, and can be earning an income within days if you’ve chosen good keywords, but certainly within a few weeks if you pursue an aggressive linking campaign. The issue then is how many domains can you host on one hosting account? Sure, you need to make sure the hosting company has generator backup in case of power outages and redundant back−up systems so that in the event of an Internet connection interruption, an alternate Internet connection takes over. You also need to make sure you have adequate disk space and bandwidth, but the thing to remember with Adsense sites is you aren’t letting people download big files; your traffic is just people visiting your websites and if you use the minimum of graphics and keep your logos small, your website won’t use much bandwidth at all. Because most websites don't take up a lot of resources, some web hosts have decided to offer top quality hosting packages which allow unlimited domains, for example the Ultra Hosting package from Lock Vault Hosting. When you consider that most hosting costs anywhere between $3.95 to $7.50 per website per month you don't have to be a genius at math to realize hosting is a substantial cost, and unlimited domain hosting is the way to go. |
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