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| Blog Marketing Blog Marketing Discussion |
Learn how to set up a blog, start blogging, produce quality content and use these forums as your internet marketing courses.
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#3
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See if you can post on a related blog about your contest, like a guest post. Post it HERE, many forums have areas that you can post for giveaways or contest. Post your link here and I will help you promote it.
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#4
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Share it with other bloggers or friends. You might also talk to the sponsors of the give away so that they might promote it too. And also share it on Twitter multiple times especially right before your contest stops.
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#7
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Here are 6 tips for promoting your blog giveaway: 1. Give away something of value This sounds like a given, but there are so many small hodgepodge giveaways out there already (personally, I love Etsy giveaways, but hardcore promotion of a $5 item isn’t going to earn you points with most people). A good rule of thumb is a $50 minimum value – if you’re planning to promote to a new audience. Plus, many blog giveaway promotion sites require the prize value to be $50 or greater. 2. Keep it simple! Make sure the entry requirements scale with the giveaway’s value. For example, if you’re giving away a $50 gift card make the entry requirements quick & easy, like “leave a comment with the words ‘i heart cupcakes!’” Requiring six steps to enter is a quick way to see your incoming visitors bounce. Requiring just a comment and then allowing people to get “bonus points” by following you on Twitter, re-tweeting, friending on Facebook, and subscribing via RSS will create much more goodwill. In my experience, only 17% of the entrants did a bonus option. 3. Keep it short I found that one week is a good time limit. If you let it drag on too long, your readers will stray, but if it’s too short you won’t get as much promotion and traffic out of your giveaway. 4. Leverage your network Promote to your existing blog network (via Twitter, Facebook Pages, reminders at the bottom of new posts etc). When appropriate, share the giveaway with your personal network too. Don’t be pushy or repetitive, but posting a link on your personal Facebook page with a “Hey guys, I’m giving away xxx on my blog tomorrow!” can generate quite a bit of traffic from friends and acquaintances that are interested in you, but might not have checked out your blog before. 5. Submit your giveaway to blogsblog-giveaway-promotion.png There are many blogs devoted to listing giveaways, but most of them are a waste of time. I submitted my giveaway to about 30 sweepstakes and giveaway websites, and only saw multiple entries from four sites, but overall those 4 sites generated 85% of my contest entries! (see chart) Another idea is to look for other bloggers in your niche who are doing giveaways and swap links — by mentioning each others’ giveaways. Remember, this needs to beneficial for both of you, so think about what would make you want to swap, if another blogger requested the same from you . 6. Expect attrition Anytime you’re doing a giveaway, you’re going to get more traffic, followers, subscribers etc, but when the giveaway is over some of them are inevitably going to drop you like third period French. Fortunately, there will still be some entrants who saw enough value in your blog to stick around. The day my giveaway ended, I had 6x the RSS subscribers and followers on Twitter than what I had started with. Within a few days though, 10% of them unsubscribed/unfollowed – which to me was an acceptable attrition rate and I was stoked to see that I was creating enough value after the giveaway for the 90% of my new “friends” who stayed. If you’re still in the planning stages of your giveaway, try to think of creative ways to do a cheap giveaway… Have you won anything recently? Or received a gift that you can’t return? I gave away a Sansa slotRadio mp3 player (valued at $99) that I won from another blog giveaway that had only 21 entries – fairly good odds – so shipping was my only cost. |
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#8
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| Can you share some of these blog giveaway promotion sites?
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#10
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Emailing your subscribers would also be an ideal thing to do, as they are the ones that follow you, alongside the regular users that you have on your blog. If you have Facebook, you can also promote your giveaway through there to your friends. There are giveaway websites relating to your blog niche, in which you can promote your giveaway. Have you tried any of them yet? Good luck in whatever you do! And do let us know how you get on. |
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