Business Merger - seek mature food blog Seek an existing food / cooking blog with a very high (visual) taste level to integrate into a larger website. For our new website, we decided to not reinvent the wheel and to just add an existing blog, which the site needs.
The food blog owner will become a partner in the new business and continue exactly as they are now. And there is no investment. The food blog will be integrated and essentially becomes a tab on our banner. Most likely the blog will retain its current identity. Our target visitor is searching for product in a $3B market. We have all that product brand, models and market data in one place. Never done.
The net gain: will add visitors to the food blog it would not have had otherwise. And the gain to us is the complimentary function of adding dynamic content to a large site which is mostly static. We want to retain visitors and also broaden our niche product, which the blog is intended to do. The blog owner has no new expenses. He/she will build equity in the new company as the new company grows and we think the combination will be synergistic.
Anyone know how to reach the food blogging community en masse for our purpose, thanx. Incidentally, "blogs for sale" websites don't look very promising for prospecting - mostly amateurs. We need to target professionals.
Last edited by pmarc; December 8th, 2009 at 03:47 PM..
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