Article submission is a great way to do propaganda about your business, your blog, your website, or yourself too.
If you are writing about your business or your blog a good authentic article fetches you a great number of traffic.
If you are writing about yourself then it gets you the ‘expertise’ value.
Many search engines crawl and hook onto the keyword and keyword phrases of a site to put it in their results list. If your content contains a good number of keywords and keywords phrases, your site gets a higher position in the search engine listings. Ofcourse this does not mean that you keep stuffing the article with key words and phrases just about unnecessary.
Content for certain subjects need indepth knowledge. This can be done with research. Today research is just a click away in most of the cases.
If you are bent on getting traffic to your site and you do not have the time to write the articles then you can take the help of ghost writers.