[rjleaman]

I'm not convinced that the niche is more than 50% of the equation in social media / social networking... It's very much like going to a party where there's a big mix of people you've never met before: first, you do have to actually end up talking somehow (no connection if you're never in the same room!) and the "small talk" comes more easily if you can identify some common interests right on the introduction... But if a person is interesting enough, and what they have to say is interesting enough, they can usually earn my attention - even if we're in completely different lines of work.