Re: Does Podcasting Boost Traffic?
As an experiment do this:
1) Estimate the number of blogs in your niche. Do a Google search, check Technorati, whatever.
2) Go to iTunes and check the number of podcasts in your niche.
My guess is that regardless what your niche is #1 >>>>> #2.
Podcasting has much less competition because the barrier to entry is higher.
My blog as about 500 RSS subscribers and it took 16 months to get that.
My iTunes feed has 120 subscribers after 1 month.
The number of independent (not National Geographic or Discovery Channel) video travel podcasts can be counted on one hand. The number of travel blogs is in the tens of thousands.
I'm moving more and more of my effort to the podcast. Not only is the return better, but it does more to develop a brand around myself.
|