I've noticed something a whole lot of people are doing, and its really gotten to me. They're putting so much crap on their sites it takes way too long to load. Anything over a second or so is too much, and don't go over it. Seriously. Go check your blog, if it takes more than a second to load, you're doing something wrong.
Sure, you may be making money off of it. But is it worth it? If you may a few extra dollars a week off of something, but it makes your page take twice as long to load, it's simply not worth it. If you're honest with yourself, you probably don't have a lot of unique content on your site. If you make users wait too long, you're going to chase them away, they'll be more than capable of finding it elsewhere.
I wrote a rant about this on my blog about
Page load time. I'll warn you now, this is actually something I'm pretty pissed about, so I'm a little... Uh, heavy handed on the subject. I do, however, go into some more general guidelines on what you should look at if your page is taking a long time to load.