Quote:
Originally Posted by EverythingEverywhere
The more I have to click, the greater the odds I wont bother clicking.
Make life easy for your readers. Put everything up front.
I know with WordPress for me, if you go to a category page or a search results page, you only get a article stub on those pages. You don't get a duplicate. The full article only appears on the front page and the actual article page.
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EverythingEverywhere makes a great point from the book "Don't make me think" about how badly multi-billion dollar companies screw up their online businesses by either not adopting to the online world or worse, thinking they can cram the brick & mortar model into their online businesses.
Eric