Thats very similar to what I was thinking.
My main thinking has to do with what I've been talking about lately on my blog. I've been discussing the different types of traffic, and really think entrecard traffic needs to be treating very differently from any other kind of traffic. So much of it is just random, people coming quickly to the site, then leaving right away. A whole lot of sites run a "About" page, so it doesn't to be much of a stretch to change it a little so that the about page gives a clear synopsis of the site, not just a description, but a good entry point for your site too. Then, just link your entrecard ads to that page instead of your index.
I don't use Stumbleupon, but my guess would be that it would good for this too. Any site like that, where you're trying to get the "quick" views to stick around.
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