[Skolor]

I've been analyzing the use of various ways of getting traffic to a website lately in my blogs, in an effort to discuss the planning that should be done for a website. I was considering it while writing out my latest blog post, and wondered what all of you thought about this idea:

Since most entrecard droppers are only there for a few seconds while they're searching for your link, if you want them to be any kind of useful hit, you probably need to grab them and get them to keep reading the page. Assuming this traffic is like any other, to use some terminology I use in my blog, you've got to convert these "Answer Seekers" into "Loyal Followers," who will keep coming back to your blog, not just to drop a card, but to read the posts too. The best way I've found to do this is by grabbing those Answer Seekers, and showing them you've got a lot of useful content that they should be coming back for.

Instead of having your Entrecard links be to the main blog page, why not link them to a special page just for them. Give a synopsis of your blog, a few of the topics you've talked about in the past, and links and summaries of your best/most useful posts. That way, in the handful of seconds that they're on your page they may see something that catches their eye, since its specifically tailored to grab the entrecard traffic.

I haven't really started doing this yet, at least not for my entrecard traffic, but was wondering what you all though about it? I'm in the process of going through my previous posts and pulling them apart, to create such a page. Has anyone else tried this, and is it effective?