Quote:
Originally Posted by bloggingmix
Based on experience, bounce rate matters to some advertisers. A high bounce rate is not really favoured by advertisers as they assume that quality traffic should have low bounce rate.
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You can segment your traffic though. As I just replied to Jay. You can show that the sites average bounce = X. Entrecard is X amount of traffic and it's bounce is X...
Like I'd rather see your site with 10,000 uniques a month and a 55% bounce rate with an additional 2,000 EC at 90% bounce then JUST the 10,000 at 55%.