Zhuli: Haha, I feel a little embarrassed with the translation. It felt like so long ago that I stuck with that name. At least most people don't understand Japanese and most people
(unlike yourself) don't bother going through my about page to find out what that means.
Readers aren't stupid. For the most part, a lot of people just want to read something worth their time. I myself am trying to find good personal blogs which have declined rapidly every since blogging became a household name.
The very presence of PPP severely deminishes that quality.
Chrissie: PPP relies on your page rank and your alexa rank. The higher ranked you are, the more likely you can be paid for reviews
(called ops) you can acquire. As a indirect effect, a lot of blogs start trying to backlink to each other and cooking up scams in order to increase the number of backlinks to their blogs all for the sake of increasing their ranks. That alone makes blogs like that less than worth reading.
Backlinking isn't based on 15 minutes of fame or scams that get people to link to you. If your blog is worth reading then by all means, it's worth linking.
People do this because they see big paid bloggers like
Darren Rowse or
John Chow making the big bucks through ads. The truth is that they put a lot effort into it because it's become their business. Out of all the ad driven blogs out there, theirs are but a few successful stories from people that have a reason and a plan to put the ads. For the most part, other people are just buying into something that would never work for them for the wrong reasons.