A bounce is when a visitor lands on one page of your site, and doesn't visit another page in your site.
They could, potentially, look at that one page for a very long time, and still be considered a bounce.
Bounce rates basically measure how interesting other pages of your site are to your visitors. Depending on what your site is, you may or may not be worried about bounce rates.
A site that has product reviews, for example, might have a high bounce rate if the single page that someone lands on answers all their questions about the product so they don't need to go anywhere else on the site.
Jay
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