Quote:
Originally Posted by F8soldier
Well I don't really know an awful lot about smart pricing but I believe it's something to do with the likelihood of receiving more clicks if you have higher impressions, so google have figured out a way to save money.
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Makes sense... They aren't already making enough money off that ad network
. I read somewhere it's not that they have the best ad network it's that they have the best reach so obviously everyone uses it over others.