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Online marketing that works


3 Components of a Content Marketing Editorial Calendar that Works
I’ve been in the publishing industry for more than a dozen years now, and along the way I’ve noticed a couple of things about editorial calendars. First, they are utterly critical for any content m...

A Simple Plan for Writing One Powerful Piece of Online Content per Week
Good morning, you epic article writer, you. That’s right, I’m talking to you. You wield your WordPress editor as a valuable tool. You use it to attract new prospects, to build trust with them — wor...

7 Smart Marketing Links You Can Thank Me For Later ?
This week on The Lede … 6 Reasons Why You Should Quit Blogging The Secret Code for Cracking ‘Tough’ Books and Reading Above Your Level The True Cost of Building and Managing a WordPress Website The...

Seth Godin on When You Should Start Marketing Your Product, Service, or Idea
What is marketing? Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back? Is it a practice of interrupting as many people a...

3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks
Attention Bloggers: I’ve seen the future, and you’re missing it. Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet. But one of the biggest changes ...