Posted by Bloggeries in Reviews, Technology, Internet Marketing, Copywriting
If you are a girl blogger, you may want to have a look at this site: ChickTech. This site is a technology blog from a woman’s perspective, and it covers topics such as women-oriented tech products, techn news, building websites and blogs, and other tips that will teach you how to make money online. The site was launched in April this year by Jennifer Mattern who is an online business owner, freelance writer, and a former Technology Editor. Added to this site is a wealth of information that Jennifer offers for her radio talk show – Chick Tech Talk. So you can not only get information for chicks via the blog, but also get news on her talk show, or find out how to become a regular listener. If you are new to blogging or marketing online, you will find a lot of useful information in any of her recent posts: How to Become a Professional Blogger – Listen Live July 18th, More Easy to Use Blog headline templates, Chick Tech Talk cancelled for this week, 7 More Easy to Use Blog Headline Templates, 11 Easy to Use Blog Headline Templates, Writing and Marketing E-Books with Dee Power, Good News on the Scraper Front, Run an Online Magazine with Wordpress, and Best Non-Blog/Magazine Style Wordpress Themes.
The site is updated fairly regularly and its navigation and appearance are straightforward in standard blog format. There are both a left and right navigation bar with posts centered down the page. There is also a noted, but not overwhelming pink element to the blog which adds to the appeal of the marketed niche. In the left navigation bar you will find archives menu and the categories menu. The categories you will find there are Best Woman Webmaster Nominees, Blogging, Blogroll, Chick Tech Talk, Chick Tech Blog, Content Creation, Creating Websites, Internet Marketing, Interviews, Jenn’s Whims, Link Building, Making Money Online, Resources, Tech Gadgets, Tech News, and so much more. In the right navigation bar you will find the standard blog calendar and the meta links for the blog.
I am giving this one a 3.5, though, even though it is a clean and well written blog, there are some elements missing that I like to see. The blog is fairly new, so it is hard to determine what the readership is, although it does have a following of some sorts as witnessed by a smattering of comments. I would like to see more pictures included in the blog, just to spice up the main page a little more. There are a few there now, but for all intents and purposes it has the appearance of standard text blog. I also don’t see a recent posts menu, which would be invaluable to the readership if they are looking for something specific. The only other thing I noticed was that the About page sort of marketed this is having some gadget/tech information for women, and the site primarily strikes me as an Internet Marketing blog. Currently there are only 3 posts over the course of its blog life that offer technology/gadget related information. So I wouldn’t mind seeing some more content to that respect. Otherwise however, I think this blog is doing well in its youth, the appearance, navigation, and uniqueness of the blog will certainly ensure it stands out amongst others. The content as well is very well written and user-friendly for the technology challenged woman. I think this concept is a great idea, and with some growth I think this blog has a good enough niche that it will do very well.
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- Chrissie
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Posted by Bloggeries in Reviews, Copywriting
Ever find yourself in hysterics over a tv-spot? (aka commercial) Can’t think of one? How about those Mac vs. PC commercials. Smiling and nodding, right? ABC airs an hour long show each year on the funniest television commercials on air. And why? They are brilliant. Did it ever occur to you there are brilliant minds behind those maddnesses? Yes, writers are not just journalers, authors, poets, content producers, and film-makers, they are also highly accredited advertising creators. And they are some of the best writers out there. Why? Because they make you buy things, sometimes even before you want to. Meet Walter Burek creator of Inklings • The Copywriter’s Blog - The Writing, The Writers, The Ads, The Language! I stumbled across this blog when perusing the writer’s blogs. Walter is a copywriter who has learned his craft in some of the world’s best advertising agencies, and has many prestigious awards to back up his proclaimed talent. He decided to write a blog about copywriting because he’s good at it. And I agree, why not? He has in print epitomized every true writer’s ultimate objective: “learned to use the power of our language to communicate, stimulate, and motivate…” But you don’t need to see the trophies to believe him, stop in and read a few of his posts.
Many of his recent posts include the Copywriter’s Quote of the Week. My favorite was Number 18: “I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes . . . .” You are going to have to visit the blog to see who is credited for that wit. Other posts include Hop Aboard the Alexa Train, Writing in the Green: 5 ways you Need to Be Kind to the Planet, Write and Write Again, and Good Copywriters don’t Use Shrunken Heads. You will also find an assortment of Miscellania’s where you will find a bounty of tips such as why you shouldn’t wear red when you are writing (as I quickly look down to examine today’s color palette), and should you or shouldn’t you be drinking that coffee during your musings. Again, I am not giving that one away here……
Navigation on this site is very easy. The posts are left marginalized with standard black text on white background. He has intelligent and appropriate pictures attached to the posts as well. On the right navigation bar you will find the RSS feed, Search Button, About Link (where you can get fees if you have a project, and also see his very impressive portfolio). Speaking of impressive, have a look at that blogroll! A writer’s buffet I tell you! That alone is evidence of the success his blog enjoys. You can also peruse some of the products he is advertising that is writing specific, and sign up for the site if you wish.
I am going to give this one a 3.8. There is something missing here, I am just not quite sure what it is. The site ranks well for content, naturally, and the appearance and navigation are extremely easy to work with. The advertising itself is not obtrusive, and I find the site itself is extremely unique. I liked the juxtaposition between the musings on writing and the here are my services elements. And in fact that is a brilliant marketing tool in itself. But perhaps the site needs just a little more marketing to increase the readership. It currently holds a 54 count readership and I think a few more would increase the comments and make it a little livelier perhaps. Overall, it’s on my bookmark list and I would definitely recommend it as a coffee break to any writer friend of mine.
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- Chrissie
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