For those who are interested in the Trade Show industry, you will want to check out a new blog that is all you need to know about Trade Shows. The blog is called Trade Show Help. If you are a Marketing Manager, Event Coordinator, Convention Planner, Booth Staffer, or just someone that wants to know more about the Trade Show world and about exhibiting at Trade Shows, this blog may have something valuable to offer you. The blog not only offers information about trade shows, but also provides answers to questions asked by its readers. How they do this is through a panel of 40 trade show experts with combined experience of over 100 years in the exhibiting industry that are ready to answer your questions on Trade Shows. To get an idea of what you will find here, check out the most recent bloggeries at Trade Show Help: Pop Up Display Graphics How Should They Be Rolled?, Trade Show Case Sticker and Label Removal?, Question on Banner Stand Heights, What Trade Show Promotional Items are the Most Successful?, Question on Cleaning Fabric Hanging Structure, and What’s the Best Trade Show for Pet Related Products?
The site is fairly new and is well organized with a clean professional template, thus making it very easy to navigate. Bloggeries are in black text on white background and links are highlighted in blue. Bloggeries are centralized and there is both a left and right sided navigation bar. There is also a convenient top navigation system to get to the blog’s main links which include links to the Home page, Exhibitor Resources, Trade Show Dictionary, About page, RSS, and Ask a Question. In the left navigation bar you will find the Recent Posts Menu, Pages Menu, Archives Menu, Blogroll, Tags, and Advertising. Here the Pages Menu provides a comprehensive list of anything you need to know about trade shows such as the blog’s About Page and Privacy Policy, Ask a Question page, Exhibitor Resources, Trade Show Articles, and Trade Show Terminology. In the right navigation bar you will find more links to Ask a Question, a Categories Menu, Hot Topics Menu and advertising.
Overall I give this blog a 3.8/5 for starter, though as a new blog it does look like it has a lot of potential as it grows. The blog scores well on navigation as it contains a lot of blog meat and navigation systems to assist readers in moving throughout the blog with ease. The blog offers good content that is easy to read and informative for the trade show reader. The blog also has a clean appearance that makes the blog look professional and well organized. I might suggest adding some pictures to go with some of the bloggeries, just to give the blog a little more color and to avoid the appearance of being a little too ‘texty’. The activity on the blog could use a little work, particularly since it is only a couple of months old and thus will want to maintain consistent activity to get as many readers as possible. Right now bloggeries are spaced sometimes a week or more apart, and the blogger will want to increase this a little bit to sustain any new readers coming in. Overall however, this is an easy to read blog with a well designed and easy to navigate template. With some more activity this blog should be able to build and sustain a healthy readership over time.
-Chrissie
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