If you are at all looking to travel the Eastern Hemisphere then you should take a moment to check out a professional looking Asia travel blog. The blog is a blog that operates under the business of Asiahotels.com which is a leading Asian accommodations reservations site. As a reservations network from Asia, you will find it very comprehensive as it offers blogging with a personal voice, yet access to destination guides, travelers tales and guest reviews. Have a look at any of the recent bloggeries to see what I am referring to: Beautiful Sceneries in Japan, Pho King Strange Shirts, Top Noosa Holiday Accommodation, Typical Asian Photo Poses, How to Take Photos in Beijing China, Environmentally Friendly 5 Star Hotel in Beijing, How to Overcome Con Artists in Asia, The Three Most Luxurious Airlines, Best Beaches in Asia, and Ten Things to Do if you are Trapped on an Island.
Navigation on the blog is very easy, and very straightforward. The blog has a well-organized template and a clean layout and design. Bloggeries are black text on white background and the blog has yellow bordering with yellow accents on the menu titles. Bloggeries are centralized and there is both a left and right navigation bar. In the left navigation bar you will find the categories menu, recent posts menu, and the About page. In the Right navigation bar, you will find Hotel Club Blog information, and ‘On the Go’ menu, and an ‘Accom Blog’ menu. The categories menu also is very comprehensive, and for the Asian traveler contains all of the vital information – Airlines, Asia, Australia, Beaches, Japan, Things to Do, Vietnam, and much more. Most of the bloggeries also contain relevant pictures which adds to the overall design and aesthetic appeal of the blog. I took some time to visit a few travel guides and found the guide to Taj Mahal very informative.
This blog is definitely raising the bar for other travel blogs in terms of almost all other criteria we score on here. For this reason I am giving it a 4.5/5. The blog scores perfectly on almost all accounts – Navigation, Appearance, Uniqueness, and Content. The blog is designed with a very professional appeal, and this gives it much credibility to its readers which are obviously the travelers demographic. This lends well to the success of the blog given that travelers looking for information are always looking for credible sources. The pictures and the professional but good personal voice in the blog serve this purpose well for Asia Hotels. The only thing I would suggest is more frequent activity and this is the only section where Asia Hotels lost points. Currently bloggeries are coming in every other day, but I am seeing periods where the posts lapse with a couple of weeks in between. The blog would definitely get more traffic with daily updating and thus, be an even bigger success than it clearly already is. Otherwise however, I am taking a mental note of this one should I ever see the opportunity to Go East.
-Chrissie