Fall is in the air this week in New York as designers and celebrities alike huddle in the tents for the long awaited Fall Winter 2008 collections. Providing excellent coverage of this event is the fashion blog titled My Fashion Life. The owner of the blog is editor Michele Obi, and she runs the blog as a publication that redefines the boundaries of a blog and an online magazine. She does this by taking advantage of the personal voice one gives to its blog readers, while at the same time providing news, articles, and coverage of critical fashion events that you would find in an online magazine. You will find on this blog industry news, exclusive interviews, reports on the latest trends, shows, sample sales, and a little bit of everything that is Michelle’s Fashion Life. To find out more of Michelle’s fashion life, read some of her most recent bloggeries on the coverage of New York Fashion Week AW08: Stop you’re killing us: Alexander McQueen, Fashion Fix: A Roundup, NY Fashion Week AW08: Karen Walker, Shopping: Magnes Sisters Gold Clutch, Rachel Zoe at NY Fashion Week AW08, NY Fashion Week AW08: Iodice, NY Fashion Week AW08: Rag & Bone and Alexander Wang, Features: Gap’s New Look, and London Fashion Week Starts Today!!
The blog is laid out in a very user friendly clean template making it very easy to navigate. Bloggeries are left marginalized and appear in black text on white background and links and headlines are highlighted in pink. I like how the pink accentuates the feminine aspect of the blog, but it is not too over the top either. The right navigation bar contains two navigation systems at the top, with one system containing pages of: Home, Archives, Forums, Streetstyle, and About pages. The bottom navigation bar at the top contains links to Articles, Interviews, Press, Advertising, and Contact Us. In the right navigation bar you will then find a tag cloud on all things that are fashion, Recent Posts Menu, Recent Comments Menu, Subscriptions, Regular Reads, Websnobs, Websites, and advertising that is incorporated very well. Each bloggery contains relevant pictures that add meaning to the bloggeries and relevancy to the overall theme of the blog.
This blog is getting a 4.8/5 from me, as it is clearly very well maintained. The blog does well in all aspects of scoring criteria. The appearance of the blog is neat and organized, and the concept of the blog is done in a unique and creative way. While this is another fashion blog, it is clearly not just ANOTHER fashion blog as it offers so much more to its readership. The content is well done with the news coverage being brought in a professional way, yet with a strong blogging personal voice. The activity is very consistent with several posts coming in daily. I am not too sure if this is specific to NY Fashion Week AW08 or if this is consistent on the blog, but either way the blogger is providing a much needed service to her readers and is doing it very well. For professionals in the fashion industry, or even for those interested in fashion, this blog is a Must Have. I just wish I could post a photo here; but the blog wouldn’t allow me.